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Doctor/Ph.D member- Dr. LOVRIC BRUNO (European Union)

Bruno's research interests include Mediatisation of Identity, Film Studies, Popular Entertainment, and Consumerism.

He has (co)authored / peer-reviewed articles involving the issues of soft power, transnational pop culture and entertainment.

He is currently in the process of finalizing a book about holiday television in the Balkans.

Dr. Bruno Lovris  / Institut de diplomatie publique

PhD (City University of Hong Kong)

MFA (Ohio State University)

BA (Graceland University)


Research Output


Pokémon Fandom as a Religion: Construction of Identity and Cultural Consumption in Hong Kong

Lovric, B., 2020, Handbook of Research on the Impact of Fandom in Society and Consumerism. Wang, C. L. (ed.). Hershey PA, USA: IGI Global, p. 460-479 20 p. (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)).


The House of Black and White: Identities of Color and Power Relations in the Game Of Thrones

Lovric, B. & Hernández , M., 17 Sep 2019, In : Revista Nós. 4, 2, p. 161-182


From Film Stories to National Soft Power: Policies and Film Content of South Korea, Japan and China

Lovric, B., 4 Nov 2018, The Palgrave Handbook of Asian Cinema. Magnan-Park, A. H. J., Marchetti, G. & Tan, S. K. (eds.). Palgrave Macmillan UK, p. 609-630


Soft power

Lovric, B., 2 Jan 2016, In : Journal of Chinese Cinemas. 10, 1, p. 30-34

Scopus citations


Hallyu goes to (Latin) America: a survey of K-pop and K-drama fandom in Spanish speaking countries

LOVRIC, B. & MADRID MORALES, D., 5 Jul 2015.

'Transatlantic connection': K-pop and K-drama fandom in Spain and Latin America

Madrid-Morales, D. & LOVRIC, B., 1 Mar 2015, In : The Journal of Fandom Studies. 3, 1, p. 23-41


Communicating Japan's Identity: Popular Films and Soft Power

LOVRIC, B., 13 Nov 2014.

Harnessing the Soft Power: What Stories do Chinese Movies Tell about China

LOVRIC, B., 5 Sep 2014.

Bruno Lovris


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