How to Rewrite the Rules of Traditional Sports Diplomacy?
Institut de diplomatie publique develops a model of a more participatory non-state sports diplomacy, especially through social media, to help stakeholders interact internationally around shared values, including democracy, human rights, rule of law, individual liberty, mutual respect and tolerance which also apply to sport.
Instead of state-to-state sports diplomacy as interactions between representatives of states, we co-create:
people-to-state sports diplomacy,
people-to-international organisations sports diplomacy, and
people-to-people sports diplomacy.
The aim is to rewrite the rules of traditional sports diplomacy because the current system is no longer fit for purpose and excludes those most affected by decision-making.