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Doctor/PhD member- O. Weretelnik (Germany, EU)

Oleg Weretelnik / Institut de diplomatie publique



PhD in Economic Science , 1999

At the Institute, I am developing a new approach to multistakeholder diplomacy by the inclusion of an additional but very important element – non-state actors as independent producers of diplomatic actions – into its conceptualisation.

The aim is to transform public diplomats from consumers of diplomacy to producers of diplomatic outcomes.


Sustainable development is the first and foremost requirement of quality life.

As public diplomats, we believe that we have a critical role to play in contributing to sustainable development through diplomacy.

As the founding Director of the Institute, I see great challenges and potential ahead in leading this new Institute.

To this end, a clear positioning for the Institute at the outset is of fundamental importance.

It should be more than an institutional structure, but also a leader in developing an environment that supports innovation and strengthens the transdisciplinary nature of public diplomacy.

Given the focus on new partnership models between international organisations, business and civil society, the Institute is positioned as an affirmative alternative to state-directed or government-sponsored public diplomacy models.

Our emphasis on multistakeholder initiatives, special consideration of underrepresented groups, and adherence to transparency is meant to draw a stark contrast with other public diplomacy models.

Our model complements intergovernmental processes without replacing them.

We created a unique model where public diplomacy does not compete with traditional diplomatic and international law approaches – it complements and strengthens it.

In addition to state-to-state diplomacy as interactions between representatives of sovereign states, we propose:

people-to-state diplomacy,

people-to-international organisations diplomacy, and

people-to-people diplomacy.

The proposed model involves a large number of interdependent non-state actors-diverse experts from relevant sectors- who interact with each other and external organisations as stakeholders in order to produce an outcome.

In terms of the relationship between these actors, the proposed model can be described as a pluricentric system based on a nonhierarchical relationship between stakeholders.


What are your priorities for change or specific goals that you are targeting?

One of my current priorities is to connect with all members of the Institute.

As of 1 April 2023, we are a collective public diplomacy project supported by over 200 scientists, 500 experts, professionals and observers.

The Institute has great potential for expanding our public diplomacy-related activities, education and advocacy, and I will do my best to achieve this.

Together, we will review where we have been and where we are now in terms of current priorities and public diplomacy activities.

This collaborative process will determine how we move forward, including possible new directions.

Together, we are working to design and develop action plans with concrete steps across a broad range of public diplomacy issues.

I will continue to work with all members of the Institute to determine the future vision and to foster collaborative engagement between all stakeholders.

Of course, this will be a long-term process that can only be accomplished with actively engaging all members, as well as the wider partners.

I hope that I will be able to address important issues such as facilitating cooperation on implementing the SDGs and promoting the development of inclusive, transparent and effective accountability mechanisms, taking into account the specificities of all stakeholders.

At the same time, I will also continue to focus on:

  • the relationship dynamics among non-state actors and government agencies, and

  • Sustainable Diplomacy and Economic diplomacy issues, in particular the matter of training and capacity building among those involved or likely to get involved in international anti-corruption and crime prevention initiatives through public diplomacy.

Currently, I am working on a new book project “Public Diplomacy in the Age of Artificial Neural Networks ” examining the potential transformative impact of ANNs in communications, new public diplomacy and international negotiations.

How can members and potential partners contact you?

Interested members as well as partners can get in touch with me simply by sending me an email – and I ask that they do!

As a collaborative person by nature, I enjoy working with people across disciplines, both within the Institute and in the broader community.

I am standing by to connect with potential new partners for partnership and to collaborate or help in any way that I can.

We at the INSTITUT DE DIPLOMATIE PUBLIQUE / INSTITUTO DE DIPLOMACIA PUBLICA look forward to the multilateral development banks’ reform agenda with its strong emphasis on partnerships (SDG 17) and the prospects of working together more to build global collective resilience and multilateralism.


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