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Doctor/Ph.D member- Nevena Nikolaeva Dobreva (Bulgaria)

Nevena Nikolaeva Dobreva

Ph.D. in Applied Cultural Studies

Sofia University, Faculty of Philosophy, Bulgaria (2013-2017)


cultural policy, cultural entrepreneurship, cultural management, cultural and creative industries, new media, the arts, cultural studies


Cultural Entrepreneurship. Contemporary Concepts and Their Implications

in Bulgaria

259 pages, 273 citations in the bibliography

The actuality of the topic is related to the changed conditions, in which cultural organizations are placed. Contemporary challenges have led to the need for greater flexibility and innovation in the work of organizations in culture and the arts. Gradually, throughout Europe, more attention is paid to the role of entrepreneurship for the development of the cultural sector.

The content of the dissertation includes an introduction, three chapters and a conclusion, which consistently address issues such as the challenges of information and communication technologies and their impact on culture; user participation in the creation of cultural content; new business models; the role of cultural entrepreneurship and its implementation in Bulgaria.

The work identifies and analyses the changing conditions resulting from the imposition of new technologies and participatory culture, defines cultural entrepreneurship, enriches the thematic field of Bulgarian science by exploring new business models, organizational forms, added cultural and economic value, copyright laws, art marketing and funding opportunities through the prism of the cultural entrepreneur, and examines the specific conditions of the Bulgarian environment.

The final part presents eleven recommendations for increasing the competitiveness of cultural organizations in the context of the changing socio-economic environment and the opportunities offered by cultural entrepreneurship for the development of culture.


In English

  1. Dobreva, N. and Ivanov, S. (2020) Cultural Entrepreneurship: A review of the literature. Tourism & Management Studies, 16(4) DOI: 10.18089/tms.2020.160402.

  2. Dobreva, N. (2019). The Characteristics of Bulgarian Reward-Based Crowdfunding Campaigns. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 8(1), 174-182. doi:10.36997/IJUSV-ESS/2019.8.1.174.

  3. Dobreva, N. (2019). Advantages of Reward-based Crowdfunding for Cultural and Creative Industries, Yearbook of Varna University of Management, Vol. XII, 296-304.

  4. Dobreva, N. (2018). Online Content at Arm’s Length – Consumers in Torrent Platforms in Bulgaria, Caietele Lucian Blaga, 19/2/19, 29-38.

  5. Dobreva, N. (2017). Cultural Policies for Cultural Entrepreneurship. Case-Study: Bulgaria. Paths to Innovation in Culture. Paper presented at the international conference Cultural Management Academy, Sofia, 29 September.Sofia: Sofia Development Association, 163-172.

  6. Dobreva, N. (2017). Arts Marketing: New Directions in Theory and Practice. Proceeding of Marketing: Experience and Perspectives. Paper presented at Marketing: Experience and Perspectives Conference, University of Economics – Varna, 27 June. Varna: University Publishing House Sciences and Economics, 240 – 248.

  7. Dobreva, N. (2017). Crowdfunding for Culture: Case Study Bulgaria. Proceeding of Economy and Politics in the Post-Crisis World, Vol. 1. Paper presented at Economy and Politics in the Post-Crisis World Conference, University of Economics – Varna, 12 May.Varna: University Publishing House Sciences and Economics, 338-342.

institute for public diplomacy


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